Advertising in Journal of Applied Physiology
Description/Editorial Content:
The Journal of Applied Physiology publishes original papers that deal with diverse areas of research in applied physiology, especially those papers emphasizing adaptive and integrative mechanisms. Adaptive physiology includes 1) inherent adaptations such as those related to development, aging, and pathophysiological conditions and 2) adaptations to the external environment such as those occurring with exercise, microgravity, hypoxia, hypo- and hyperbaria, and hypo- and hyperthermic conditions. Integrative physiology includes 1) horizontal integration across organ systems and 2) vertical integration from molecule to cell to organ. In all areas of applied physiology, the use of cutting-edge techniques including molecular and cellular biology is strongly encouraged.
| Web hits (avg. per month): | 1,980,395 |
| eTOC Registered Users: | 6,572 |
Our readers are highly involved research leaders (MD’s and PhD’s) in experimental physiology specialties as well as exercise physiologists. They include research investigators, clinicians, educators, and information specialists.
ONLINE ADVERTISING--New and Expanded Opportunities
The Journal of Applied Physiology advertising options include Banner Ads, a banner ad displaying your company name, logo, or message with a hyperlink to your website, Inline Ads, includes a banner ad plus hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers' fingertips when and where your products are specified, eTOC Sponsorships (details below), and APS Online Package.
TOC Package
NEW!!
Tables of contents of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad will appear on the eTOC email and your online display ad will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
eTOC Bottom
Place up to 4 lines of text and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!
Banner Ads
Larger Size!
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
JOURNAL OF APPLIED PHYSIOLOGY ONLINE ADVERTISING RATES 2008
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $770 | $1,848 | $3,234 | $5,544 | $0.39 |
| Premium Rates | $1,117 | $2,680 | $4,689 | $8,039 | $0.56 |
TOC Package**: | $1,225/issue | | | | $0.08 |
| eTOC Bottom: | $350/issue | Add logo for $100 | | | $0.05
|
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
**Get complete TOC coverage with a 4-color, full-page opposite the TOC in the print issue for an additional $1,035!
TOC Package Specifications:
- eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
- eTOC banner size: 468 pixels wide x 60 pixels high
- Online TOC display ad size: 195 pixels wide x 195 pixels high
- File formats: Interlaced, nontransparent gif (name must end in ".gif")
- File sizes: 20k maximum (ideally, less than 10k)
- Bit depth: 5-bit color maximum
- Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
- Include the URL to which the banner and display ad should be linked. You may use the same or two different URLs for the images.
eTOC Bottom Sponsorships:
- Send up to 4 lines of text (62 characters per line) and URL to your website. Add your logo for an additional $100 per issue. Text and logo are due 20 days before the month of sponsorship. eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org.
Banner Specifications:
- Banners should be sent as an email attachment to adnet{at}faseb.org
- Screen size: 468 pixels wide x 60 pixels high
- File format: Interlaced, nontransparent gif (name must end in ".gif")
- File size: 20k maximum (ideally, less than 10k)
- Bit depth: 5-bit color maximum
- Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
- Send URL to which the banner should be linked
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
PRINT & ONLINE PACKAGES
Reserve 6 full-page ads in the Journal of Applied Physiology (or any combination of APS journals) and receive a FREE banner ad for 6 months. Schedule 12 full-page print ads and receive a banner ad for 12 months at no charge.
APS Online Package:
APS journals average nearly 3.4 million hits per month. Purchase a banner for 12 months on 13 journal sites (not including AJP-Consolidated and The Physiologist) for just $15,180 or purchase premium online service (a banner plus inline links) for only $22,000 for the year.
PRINT
ADVERTISING 2008
B/W Space Charges:
| 1x | 3x | 6x | 12x | 24x |
| Full Page | $1,190 |
$1,075 | $1,010 | $950 | $895 |
| 1/2 Page | $770 |
$695 | $655 | $620 | $575 |
| 1/4 Page | $505 |
$450 | $435 | $395 | $375 |
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | 40% |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp. TOC: | 25% |
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 4-color: | $1,095 |
| Matched: | $495 |
|
Bleed:
| no charge |
Print Advertising Deadlines:
The Journal of Applied Physiology is published monthly. Space reservations are due 55 working days preceding the first day of the issue month. Ad materials are due 5 working days after the space reservation deadline.
Print Advertising Specifications:
| Space | Non-Bleed | Bleed | Trim |
| Full Page | 7" x 10" | 8 5/8" x
11 1/8" | 1/8" off top, bottom, & outside edge |
| 1/2 Horizontal | 7" x
5" | - | - | - |
| 1/2 Vertical | 3 1/2" x
10" | - | - | - |
| 1/4 Page | 3 1/2"x
5" | - | - | - |
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 150 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion orders. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please email adnet@faseb.org for file specifications.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call for discounted rates when advertising in more than one AdNet publication. 301.634.7103
Bonus Distribution Meeting:
American College of Sports Medicine
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800.43.FASEB ext. 7103 or 301.634.7103
Recruitment: 800.43.FASEB ext. 7156 or 301.634.7156
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301.634.7791
Fax: 301.634.7153
Email: adnet{at}faseb.org
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Copyright © 2008 by the American Physiological Society.
